BroadwayWorld | Last of the Red Hot Mamas Producers Negotiate Product Deal on Shark Tank
BroadwayWorld highlighted an interesting connection between The Snorinator founders and the theatrical world. Susan and Lloyd Ecker, who are producers of the Broadway-aimed musical "Last Of The Red Hot Mamas" about legendary performer Sophie Tucker, successfully pitched The Snorinator on Shark Tank.
The article features a video clip showing the couple negotiating investment prices with judge Lori Greiner and guest Shark Michael Strahan. BroadwayWorld notes that the episode aired on October 1st and is available for streaming on Hulu. The piece also provides background on the Eckers' theatrical pursuits, mentioning that their musical had its world premiere at Bucks County Playhouse and that they've been working with co-writer Harrison David Rivers and director/choreographer Shea Sullivan on preparing for future table reads and an industry presentation.
The article explains how three years ago, the Eckers invented the memory foam pillow with its unique design to hold Lloyd at a sixty-six-degree upright position, demonstrating their entrepreneurial spirit extends across multiple creative ventures.