Forbes | Anti-Snore Pillow The Snorinator Scores $100,000 Deal On "Shark Tank"
Forbes senior mattress and sleep editor Bridget Chapman interviewed Snorinator founder Lloyd Ecker following his successful Shark Tank appearance, providing readers with an exclusive behind-the-scenes look at the $100,000 deal with Lori Greiner and Michael Strahan.
Chapman, who has tested and reviewed over 200 mattresses and sleep products, details Ecker's compelling backstory: after being kicked out of bed by his wife Sue due to chronic snoring and trying various anti-snore products to no avail, he discovered the high Fowler's position—a medical posture that elevates the head 60 to 90 degrees.
The article chronicles Ecker's six-month journey through 15 prototypes to create a high-density memory foam pillow with a patented shape that cradles the head and neck. Forbes describes the memorable Shark Tank moment when both Strahan and Greiner tested the pillow on the demo bed, with Greiner declaring "I could sleep like this" and Strahan noting "I'm comfortable, and it squeezes into my head so I cannot hear the other person anyway, which is kind of nice in bed."
Chapman quotes Greiner's key insight that "the best products out there that do the most amazing sales are always the ones that solve a big problem" and confirms the team is ready to "fulfill the overwhelming amount of orders" received since the segment aired while working toward international expansion. The article notes Forbes Vetted plans to test the pillow themselves for a full review.
