Parade Magazine | Snorinator: The Anti-Snoring Pillow Featured on 'Shark Tank'
Parade Magazine showcased The Snorinator as an innovative solution for couples struggling with snoring issues. The article recounts Lloyd Ecker's desperation after years of being banished to the couch, having tried everything from nasal strips to mouthpieces and adjustable beds without success.
Parade emphasizes the breakthrough moment when Lloyd discovered the Fowler's position, a medical reference to a steep reclining angle historically used in hospitals to help patients breathe more easily. The piece describes Lloyd's garage experimentation, shaping and reshaping foam through over a dozen variations before creating the final wedge-style pillow. Parade highlights The Snorinator's design features: no electronics or moving parts, CertiPUR-US certified high-density memory foam, a removable washable cover, and positioning at a 60-66° angle to keep airways open.
The article notes the Eckers' hands-on approach to business, including self-funding, filming their own demos, launching a crowdfunding campaign, and continuing to run operations themselves with every pillow shipping from the same U.S. facility. Parade positioned The Snorinator as more than just a product—it's a mission to bring couples back to the same bed.
