Primetimer | Shark Tank update: What happened to Snorinator after the show? - primetimer.com
Primetimer provided a thorough post-Shark Tank update examining The Snorinator's trajectory following the October 2025 episode. The article details how Lloyd and Sue Ecker appeared on Shark Tank Season 17 asking for $100,000 for 10% equity in their upright-sleep pillow, sharing that they had invested approximately $341,000 of their own savings into operations and inventory.
Primetimer reports their production cost per pillow at $38 with a retail price of $160, and sales progression from $100,000 in the first year to $214,000 in the second, reaching $325,000 by mid-2025, while acknowledging cumulative losses of around $500,000. The article explains how Lori Greiner and Michael Strahan ultimately offered $100,000 for 25% equity after testing the product, which the Eckers accepted. Primetimer describes the post-show boost, noting that The Snorinator gained increased attention and traffic, with the founders intending to "build momentum via the exposure and to expand reach through online sales and social media."
The update confirms the company secured the investment and highlights how local media coverage showed interest when both Sharks tested the product on a demo bed, noting approximately 3,000 units had been sold at $159.99 before the TV appearance.