Shark Tank Recap | The Snorinator Update
Shark Tank Recap provided a detailed analysis of The Snorinator's pitch and the subsequent deal negotiation. The recap site chronicled Lloyd and Susan Ecker's presentation seeking $100,000 for 10% equity in their anti-snoring pillow business, explaining how Lloyd's 50-year struggle with snoring drove his wife to kick him out of their bedroom.
The article details Lloyd's discovery of upright sleeping benefits and how he developed The Snorinator as a pillow designed to train users to sleep upright and reduce snoring. Shark Tank Recap documented the pitch dynamics, noting that Robert Herjavec questioned whether users would stick to upright sleeping, Barbara Corcoran declined due to her own comfort issues after neck and back surgery, and Kevin O'Leary dropped out over marketing concerns.
The recap highlights how Lori Greiner and guest Shark Michael Strahan both tested the product on a demo bed and found it comfortable, with Michael noting his father's snoring issues made it relatable. The site reports that the deal closed at $100,000 for 25% equity (12.5% each to Lori and Michael). Shark Tank Recap also notes the immediate post-show media buzz from outlets like Forbes, Parade, and Patch, leading to skyrocketing website traffic and a special $40-off Shark Tank promotion.
