The Journal News | Meet Pomona couple who made it to Shark Tank with anti-snoring pillow
The Journal News introduced readers to the Pomona power couple behind The Snorinator in an article that explores their path to Shark Tank success. The piece profiles Lloyd and Sue Ecker as seasoned entrepreneurs who used "a bit of marriage schtick to sell" their innovative anti-snoring solution.
The article details Lloyd's year-long research journey after being kicked out of bed, during which he tried various products without success before discovering the medical sleeping posture concept dating back to 1888. The Journal News explains how the couple secured a $100,000 financial investment from Greiner and Strahan for a 25 percent stake in their pillow company, with both Sharks testing the product on a demo bed during the pitch.
The article emphasizes Lloyd's personal testimony that "The Snorinator has not only solved my snoring problem the last three years, but it also got me back in the bedroom with my wife." The piece positions the investment as a major win for the couple's startup and highlights their hope that The Snorinator will become a significant player in the competitive sleep market, with Strahan suggesting the product should be marketed toward partners of snorers.
