CNN Underscored | The Snorinator anti-snoring pillow I tested in April just got a 'Shark Tank' deal
CNN Underscored copy chief Daniel Toy provided an extensive, candid six-month review of The Snorinator that became a pivotal turning point for the brand.
Toy volunteered to test the pillow when his persistent snoring was threatening his relationship and mattress access, documenting his experience with remarkable transparency.
The review details how The Snorinator successfully decreased the frequency, intensity, and volume of his snoring according to both his sleep partner and snoring tracker app data, helping him wake up more refreshed. Most remarkably, Toy reveals that his positive review caught the attention of Shark Tank producers, directly leading to founder Lloyd Ecker's invitation to appear on the show and ultimately securing a $100,000 investment from Lori Greiner and Michael Strahan.
Toy praises the pillow's simple setup, comfortable high-quality CertiPUR-US certified memory foam materials, and effectiveness, noting "it actually helped" despite his initial skepticism. While Toy acknowledges the adjustment period required for sleeping upright and notes he eventually had to discontinue nightly use after being diagnosed with severe sleep apnea (for which the product is not intended), he emphasizes that for many non-apnea snorers and their partners, The Snorinator could be "a revelation for truly helping to decrease, if not fully eliminate, that sonorous sawing-wood sound."
The review includes expert insights from sleep scientists and highlights the brand's 30-day money-back guarantee and current $160 Shark Tank Special pricing.
