Sleep Review Magazine | The Snorinator Secures Investment from Two Sharks
Sleep Review Magazine covered The Snorinator's successful Shark Tank deal, reporting how founders Lloyd and Sue Ecker secured a $100,000 investment from Sharks Lori Greiner and Michael Strahan on ABC's Shark Tank.
The article highlights the memorable moment when Greiner and Strahan "literally jumped into the demo bed" to test The Snorinator's patented Hinged Head Nest for themselves during the energetic pitch. Sleep Review emphasizes founder Lloyd Ecker's personal journey, explaining how after being kicked out of bed by his wife Sue due to chronic snoring and exhausting all traditional solutions, he discovered the High Fowler's Position—a medically recommended sleeping posture dating back to 1888—which inspired him to create The Snorinator.
The publication details the product's construction using CertiPUR-US Certified Memory Foam and its patented Hinged Head Nest design that cradles the head and neck to improve airflow, ease pain, boost circulation, and reduce snoring. Sleep Review quotes both Sharks' enthusiasm, with Strahan noting his father's loud snoring made the product relatable and suggesting it should be marketed toward partners of snorers, while Greiner emphasized that "the best products out there that do the most amazing sales are always the ones that solve a big problem."
