Entrepreneur Magazine | $250K in Monthly Sales: 'It's Lunacy'
Entrepreneur Magazine senior features writer Amanda Breen chronicled the remarkable entrepreneurial journey of Lloyd and Sue Ecker, detailing how the 72-year-old serial entrepreneurs went from a banned Facebook ad to $250,000 in monthly sales with the Snorinator®.
The comprehensive profile reveals the couple's decades-long track record as entrepreneurs, including the $23 million sale of Babytobee.com to Inuvo in 2006, before pivoting to solve Lloyd's chronic snoring problem. Breen details Lloyd's discovery of Dr. George Ryerson Fowler's 1888 apparatus on the 28th page of search results, which promoted oxygenation through the "High Fowler" position and inspired him to develop
The Snorinator® through 20 different foam prototypes. The article captures the startup's dramatic struggles, including an Indiegogo campaign that sold only 100 units instead of thousands, failed Google and Facebook ads that were ultimately banned for being "too pornographic" (simply showing the couple in bed), and sales dropping to just $10,000-$15,000 annually after investing $500,000 of their own savings. Entrepreneur chronicles the turning point: the October 2025 Shark Tank appearance where two Sharks tested the pillow on a demo bed and invested $100,000 for 25% equity, followed by a social media strategy overhaul in early 2026 that skyrocketed sales from 5 units daily to nearly 100 orders per day by mid-April.
Breen captures Lloyd's amazement at the "ridiculously stupid" simple videos driving millions of weekly views and the couple's global expansion plans across 17 trademarked countries, concluding with Sue's observation: "I guess people snore all over the world."
