Forbes | The 'Shark Tank' Effect
Forbes Vetted deputy editor Bridget Chapman featured The Snorinator® in a roundup celebrating ten sleep companies that found lasting success after appearing on Shark Tank. The article, which opens with Mark Cuban's reflections on the sleep market and the importance of products that genuinely work, traces a variety of standout Shark Tank sleep brands.
The Snorinator® earned its place among this successful group following Lloyd Ecker's Season 17 appearance in October 2025, where he shared his anti-snoring invention with the Sharks. Chapman describes The Snorinator® as an oddly shaped pillow that cradles the head and neck to help users sit upright in the high Fowler's position, noting that Ecker leaned on medical science and research to form the design and relied on his own chronic snoring to test its effectiveness.
The article acknowledges that the pillow's larger size and cutout shape isn't for everyone but highlights the significant buzz it generated, referencing Ecker's account to Forbes of receiving an "overwhelming amount of orders" after the episode aired. Chapman notes the company has expanded its positioning to promote the pillow as an aid for dizziness and vertigo, facial wrinkles, acid reflux, and post-op recovery, and points to Forbes Vetted's own Snorinator® review, which found the pillow effective for some snorers. The piece closes by tying the brand back to Cuban's central lesson: a product has to work.
